With the ever-evolving nature of business, the “brand revival” phenomenon is gaining momentum. For many companies, a brand rebirth can prove to be a good strategy to breathe new life into their presence in the marketplace and draw in old customers along with new generations. With evolving tastes among consumers and nostalgia on the rise,...
In a hyper-connected, choice-overloaded marketplace, brand loyalty in 2025 is no longer a given. With digital transparency, economic uncertainty, and fast-evolving consumer expectations, the question for most companies is no longer if loyalty is important, but what makes consumers loyal today, and how can trust be achieved and sustained? This report unmystifies the key drivers...
In this era of hyper-connection, customers have never been exposed to as much information before. They are able to look beyond advertising jingles and glitzy billboards to discover the true nature of a brand. Because of this, a new extremely valuable concept in modern marketing has appeared: brand transparency. So, what is brand transparency, and...
